Titan Co Ltd has forayed into premium sarees and women’s ethnic wear category under the brand name “Taneira”.
The company’s first store Taneira has a collection of handwoven, sarees and ethnic wears from across the country, ranging up to Rs 2.5 lakh.
Taneira is working closely with weaving communities, weaving societies, weavers, intermediaries, master weavers and designers & has tied up with about 200 supply sources to source the products from different parts of the country.
The company which is in its pilot phase has no plans for launching the men’s section as of now.
