Tupperware India has launched a digital campaign to celebrate Indians and their love for food. Focusing on the brand’s refrigerator range, the campaign aims to empower the Tupperware users.
Consumers were given new Tupperware products and asked to share the recipes created using the same. Tupperware has been a part of the Indian family for the past 21 years.
With this campaign, Tupperware aims to celebrate this month of love by applauding the bond between Tupperware products and consumers by talking about what brings these 2 together – Food. Hence the name, CookEatLove
Food is celebrated in India, it is a way by which mothers and spouses show that they care. Tupperware’s main strategy has been to engage consumers while keeping the product at the heart of the engagement.
