Believe It or Not! It’s Anushka Sharma

• Anushka Sharma is going viral but this time on Whatsapp.

• Film makers of “Phillauri” have discovered a new method to engage viewers through Whatsapp.

• This movie is about an invisible ghost (Anushka Sharma) and so Anushka will not be visible to users on Video chat.

• Linking the story to chatting on Whatsapp is considered one of the best strategies in promotion of “Phillauri”.

• Shikha Kapur, CMO of FOX Star Studios believes that this idea is experiential and would invoke participation on a platform of 160 million users.

Source: http://bit.ly/2lX54bj