Too many occasions, too many guests and too many glasses served. Coca Cola or “Coke”, as we like to call it, has been around for so many years. Coke in India is a culture for greeting guests, accompanying humble dinner menus or simply “Mixing”. Oh and if you don’t like soft drinks, there is Mazaa, Mirinda and Limca too, to satisfy your mango, orange or simply lemonade cravings. But what goes into reaching out these drinks to the forever loaded Indian refrigerators. Let’s take a look
Coca Cola is world’s leading soft drink maker and operates in more than 200 countries around the world.
FEMSA is the largest Bottling franchisee of the Coca-Cola beverages in the world.
Coca Cola doesn’t target a specific segment. It adapts its marketing strategy by developing new products.
The company has the widest portfolio in beverage industry comprising of 3300 products. Beverages are divided into diet category, 100% fruit juices, fruit drinks, water, energy drinks, tea and coffee etc.
Existing Coca cola brands in India are Fanta, Maaza, Limca, sprite, Thums up, Minute Maid, Nimbu fresh, etc.
Coca-cola’s diversified product portfolio, Outsourcing operations & economies of scale helps it in cutting its operational cost & increase its profitability.
The distribution system which coca cola follows is the FMCG distribution pattern.
It uses several sales and distribution models depending on market, geographic conditions and the customer’s profile:
E.g.- the conventional truck route system, the pre-sale system, a hybrid distribution system, where the same truck carries product available for immediate sale and product previously ordered through the pre-sale system.
Coca cola uses CSR as its marketing tool to gain emotional benefits in consumers mind.
It allows price discounts and allowances to distributors and retailers in order to push more products into the market. It employs both push strategy through promotions and pull strategy through advertisements and campaigns.
I just wanted to thank you again for the amazing web page you have designed here. It truly is full of useful tips for those who are definitely interested in that subject, in particular this very post. Youre really all so sweet plus thoughtful of others and also reading your website posts is an excellent delight to me. And what generous reward! Ben and I will have excitement making use of your recommendations in what we should instead do in a few weeks. Our collection of ideas is a distance long which means that your tips will be put to very good use.
I sincerely took delight in reading your webpage, you explained some high-quality points. I want to bookmark your post. I saved you to delicious and yahoo bookmarks. I will attempt to revisit to your web page and examine more posts.
What does it mean to increase friction? I would be really useful if anyone can react to that concern. I’m caught with this difficulty for previous 7 days and I’m not able to uncover properties answer for that issue. Any response will be very appreciated. Thank you extremely considerably and have a great day. Apologies for my weak english language. Cheers !
Took me time to read all the feedback, however I really loved the article. It proved to be very useful to me and I am positive to all the commenters here! It is always good when you cannot only learn, but additionally engaged! I am certain you had pleasure writing this article. Anyway, in my language, there usually are not much good source like this.
Impressive web blog, Fastidious feedback that I can tackle. I am moving ahead and can apply to my present job as a pet sitter, which is very rewarding, however I need to additional expand. Keep it going!
This is a superb news intended for bloggers. It opens entry to a large spectrum of people who find themselves finding the place to approach their fears. With your current theme, I can gain a visibility My organization is having now. Thanks for this informative article, I learned a lot!
I just wanted to thank you again for the amazing web page you have designed here. It truly is full of useful tips for those who are definitely interested in that subject, in particular this very post. Youre really all so sweet plus thoughtful of others and also reading your website posts is an excellent delight to me. And what generous reward! Ben and I will have excitement making use of your recommendations in what we should instead do in a few weeks. Our collection of ideas is a distance long which means that your tips will be put to very good use.
I sincerely took delight in reading your webpage, you explained some high-quality points. I want to bookmark your post. I saved you to delicious and yahoo bookmarks. I will attempt to revisit to your web page and examine more posts.
Im not capable of view this web site properly on chrome I believe theres a downside
Can I copy some of this post, if a put a link back to your blog?
What does it mean to increase friction? I would be really useful if anyone can react to that concern. I’m caught with this difficulty for previous 7 days and I’m not able to uncover properties answer for that issue. Any response will be very appreciated. Thank you extremely considerably and have a great day. Apologies for my weak english language. Cheers !
Hmm, that is some compelling information youve got going! Makes me scratch my head and think. Keep up the good writing!
Took me time to read all the feedback, however I really loved the article. It proved to be very useful to me and I am positive to all the commenters here! It is always good when you cannot only learn, but additionally engaged! I am certain you had pleasure writing this article. Anyway, in my language, there usually are not much good source like this.
Impressive web blog, Fastidious feedback that I can tackle. I am moving ahead and can apply to my present job as a pet sitter, which is very rewarding, however I need to additional expand. Keep it going!
Hey, I searched for this blog on Bing and just wanted to say thanks for the excellent read. I would have to agree with it, thank you again!
This is a superb news intended for bloggers. It opens entry to a large spectrum of people who find themselves finding the place to approach their fears. With your current theme, I can gain a visibility My organization is having now. Thanks for this informative article, I learned a lot!
These are truly enormous ideas in regarding blogging.
You have touched some pleasant things here. Any way keep up wrinting.
I just got up from nap and I am already reading your articles. This signifies something! Really useful info. Thnx!