Wellness brand, Himalayan Drug Company, forays into the pet nutrition category with ‘healthytreats’.
It aims to provide well-researched herbal solutions for pets in India where pet nutrition is a niche segment.
The market size of pet nutrition currently stands at over Rs 700 crore, growing at a rate of 20 per cent
Healthytreats is the first herbal and nutritional snacks brand for pets.
It will be available in three different variants for a puppy, adult, and senior.
The company plans to reach out to its customers through vets along with other channels like pet shops, grooming parlours, modern retail outlets, and trade channel.
The company also plans to reach out to over 3,500 pet practitioners across India & introduce few more products under this category by the end of 2017.
