HDFC Life, a life insurance provider, has unveiled a campaign that brings out the importance of self-reliance and financial independence.
The TVC for the campaign shares the thought of ‘Apno ko apne dum pe jeena sikhao’.
Through this hard-hitting campaign, the brand wanted to go back to the basics of why insurance is purchased in the first place; to protect your loved ones and their dreams from untoward uncertainties.
HDFC Life has always stood for their proposition of ‘Sar Utha Ke Jiyo’ – living an independent life of pride.
Focusing on the evolution of a woman and her journey to self-reliance the new brand campaign the brand will further the ‘pride’ proposition which is widely recalled and resonates with their audience.
Apart from TV, the film will be launched across DTH, Cinemas, OOH, Digital, Social media and on-ground.
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Have you ever considered creating
an e-book or guest authoring on other sites?
I have a blog based upon on the same topics you discuss and would love
to have you share some stories/information. I know my audience
would appreciate your work.
If you’re even remotely interested, feel free to send me an
e mail.