Social media marketing (SMM) is a form of Internet marketing that utilizes social networking websites as a marketing tool. The goal of SMM is to produce content that users will share with their social network to help a company increase brand exposure and broaden customer reach.
SMM helps a company get direct feedback from customers (and potential customers) while making the company seem more personable. The interactive parts of social media give customers the opportunity to ask questions or voice complaints and feel they are being heard.
SMM became more common with the increased popularity of websites such as Twitter, Facebook, Myspace, LinkedIn, and YouTube.
Examples
Oreo
Oreo continues to dominate Facebook with their delicious cookie. It’s almost too easy. Beautiful images combined with recipes and a creative use of hashtags also help.
Taco Bell
Taco Bell courts millennials via a social media channel that’s particularly popular with the age group: Snapchat. Taco Bell creatively launched new menu items and contests by uploading “snaps” to its Snapchat story feed, which has over 200,000 followers. Taco Bell uses Snapchat for everything from “short-form video stories from the MTV Movie Awards red carpet” to “fun quizzes like ‘What Taco Bell Menu Item Are You?
