Wai Wai Noodles India has rolled out a contest on the occasion of International Crossword Day.
The contest was launched on Facebook and Twitter accounts of Wai Wai. With social media world abuzz with Christmas and New Year conversations, the agency tried giving the Food Crossword a different touch.
Crosswords were put up on both the platforms and people had to use the clues to get the answers that were all about FOOD! 10 lucky winners from Twitter and 5 from Facebook took home gift vouchers.
A crossword and snacking both go hand in hand. So the brand combined the game with food and came up with the WaiWaiCrossword contest. This helped them to get the interaction going through something quirky while staying true to the brand philosophy.
With the festive season on and everyone talking about Christmas and New Year, the brand wanted the concept to be original and unique. It aimed to create an activity that is high on engagement, interactive with the audience and relevant to the brand.
