This is that time of the month when every brand aspires to bring the happiness in the regular course of life.
Similar is Jet Airways doing with its new campaign Joy Of Christmas highlighting the idea of THINK HOME, THINK JET AIRWAYS.
Companies nowadays moving towards the idea of emotional marketing, touching upon the sensitive emotions of a consumer. Jet Airways is of the view that though technology has brought the families close, even then there is the need of emotional bond between families during festivities. Jet airways are sending the message that it is the time for people to go home and celebrate with their loved ones.
Belson Coutinho, Vice President – Marketing, E-Commerce & Innovations, Jet Airways, said, “This film builds and expands our dialogue with the young, new-age, audience – one of the biggest emerging segments of global travelers, showcasing the unique strengths of our network connectivity together with our hallmark, warm, personalized service – both on ground as well as in-flight. Our earlier campaigns on Independence Day and Diwali – that have shown a different and hitherto unknown side of India, have also drawn strong acknowledgment and applause from our guests and the online community.”
Sagar Mahabaleshwarkar, Chief Creative Officer, and Sanjeev Jasani – Head, Digital, Cheil India says that the creative behind the ad is to touch the audiences and bring alive their emotions and could connect themselves with the film. Jet Airways is tapping those sentiments of consumer and helping people get back home for celebrations.
