AMUL SAYS ‘CHEESE’ TO DEMONETISATION, SHIFTS TO ONLINE PAYMENT FOR BIG FARMERS!

  • India’s largest milk cooperation chain helps 5.5 lakh dairy farmers open accounts, shifts to online payment for all big farmers.
  • Gujarat Cooperative Milk Marketing Federation (GCMMF)
which is jointly owned by over 36 lakh milk producers across 18,600 villages in Gujarat has asked dairy societies to make
payments to all big farmers through bank transfers.
  • There is transparency and a curb on irrational spending due to the direct credit of money.
  • As the farmers spent money recklessly and had not developed the habit of saving. With their bank accounts being operational and a withdrawal limit in place, milk farmers saw an improvement in their savings too. Also, they can look forward to applying for loans once they built a supporting credit history.
  • Amul presents a classic case study for PM Modi’s plan to double the income of farmers in the country.
Source : http://bit.ly/2iaGz5S