Coca-Cola has created a new function called FranchiseCapability & Business Transformation, to sell its products through an online platform.
This is aimed at beefing up supply chain, technology and processes at its franchise bottlers to make them future ready for digital selling.
At present, Coca-Cola operates 65 company-owned bottling plants and 35 plants that are franchisee-owned.
Coca-Cola India runs a website — Coke2Home, which delivers its products to around 15 locations across the country.
Manu Narang Wadhwa, who joins the Coca-Cola from American Express, will spearhead this. This will make her the first female HR head at Coca-Cola India in around 15 years.
